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It is a system that features an easy-to-read, continuous measurement of the change in opinion over the course of time. It is typically split according to demographics and superimposed over a live video of your subject matter. As the measurement moves from high to low, good to bad, you instantly see the impact on the audience. And, the timeline is kept visible only to the researchers, not the audience, allowing for unbiased research and data collection. Finally, all this information is captured on videotape, so that you can review the tape and pinpoint the exact areas which may need fine-tuning to ensure that you are appealing to your target market.
To learn more about how we can help you with the audience response needs of your next live event, please give us a call at
(610) 260-6800 or email us.