|
|
Our Lead Link System allows you to match trade show badge
information with audience response answers collected from your
booth's theater presentation -- in real time.
This creates a valuable list of attendee names combined with
marketing information that you can use to identify your hot
prospects. And best of all, it can be done while they're still
in the booth, allowing your booth staff to approach them before
they leave.
Click here to read more about the Lead
Link System.
|
Lead Link System at Work >>
|
Quickly Qualified Candidates
A large IT firm used our Lead Link System to add marketing value
to their in-booth theater experience.
Their booth visitors were lead into a theater area wherein they
were given Meridia keypads as their badges were swiped. They
then participated in an exciting, past-paced game show -- using
their keypads to answer questions and win prizes.
Mixed in with the game questions were a few, key qualifying
questions, which the Lead Link System used to identify the 'Hot
Prospects'.
Off to the side was a real-time screen display showing the
theater participants' names, their answers to the questions, and
a number indicating their marketing value to the booth
personnel.
The booth staff used this information to target and engage the
Hot Prospects before they left the theater, thereby maximizing
the firm's return on marketing investment.
At the end of the day, Meridia was able to deliver a composite
report that showed every attendee, their contact information,
and their answers to the marketing questions!
|
|
Accurate, Real-Time Assessment of Your Booth Attendees
Informative, Post-Show Reporting That Includes Names, Contact
Information and Qualifiers
Easy Integration into Your Existing Booth Presentation
Customizable Features to Suit Your Marketing Needs
Full Integration with Our Flexible Audience Response System
|
Meridia Audience Response Home Page
|