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Moment-to-Moment Opinion Tracking During the Presidential Debate
Meridia's continuous moment-to-moment
polling system -- called Timeline -- was used by ABC News and Good
Morning America to track the opinions of 10 undecided, or moveable,
Pennsylvania voters as they watched the 3rd presidential debate for
the November 2004 election between Republican incumbent George W.
Bush and Democratic Candidate Senator John Kerry.
Throughout the debate, Meridia's polling
system captured the ever-changing opinions of the audience as they
continuously entered their current opinion via an RSVP keypad.
The computer system collected the responses and displayed a running
timeline graph over the debate video to show how each candidate was
succeeding in influencing the voters.
Click here to view a video clip of the coverage on
Good Morning America.
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Click here to view a video clip of the coverage on
World News Tonight.
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ABC News and Good Morning America use Meridia Audience Response's Timeline System to facilitate the polling.
Ten undecided voters participate in tracking their opinions during the presidential debate.
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Meridia Audience Response Home Page
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